What exactly is keyword research? According to the Webster’s Dictionary, the keyword is the word found in a sentence that refers to the subject or topic. More specifically, keyword refers to a word or phrase that one may use in an essay, article, or other printed work with the intent of reaching a particular audience. It helps establish and maintain your place in the market.


The first step to keyword research is to understand what people use to search for your niche. Many people use popular search engines like Google, Yahoo, and MSN to search for information. Other people use other web tools like Ahrefs to do the same thing. With this knowledge, you can begin to optimize your site for these popular search terms.

keyword research

Keyword research starts with understanding what people are searching for. You may want to do some initial research by using popular keywords in your niche. For example, if you are a jewelry website, you would do a Google search for keywords such as “jewelry”, “semi-precious stones” and “antiques and collectibles”. See how many websites popped up? This is the best indicator of what people are actually looking for.


After finding the most searched keywords for your niche, the next step in keyword research is to analyze your competition. Find out who is getting the most hits for each search term in order to identify what keywords to target. Do not forget to optimize your site or pages with these same keywords to help you with your rankings. Your goal is to dominate your specific search intent.


Once you know what your target audience is searching for, you should focus on optimization for these terms. The easiest way to do this is to focus on one key phrase and try to rank for it. If you cannot rank for that key phrase in the first two pages of Google, for example, focus on one key phrase within the first couple pages and try to rank for it. In this way, you drive traffic to your main keyphrase, but you also help to drive traffic to your other keywords as well.


Keyword research does not have to be an overwhelming process. When done right, you can achieve great results in your online business. Remember, the real secret to online marketing is to understand and analyze your competition. Then, concentrate on optimizing your pages for these keywords to rank for them and drive organic traffic to your site. With these simple tips in mind, you will be well on your way to a successful digital marketing campaign.